Accessing decision makers through industry specific…societies of association executives (SAE) and association executive councils (AEC).
Industry Specific SAEs range from the American Association of Medical Society Executives (AAMSE) to the Council of State Restaurant Association (CSRA). CEOs and executive directors from specific industries band together to better understand how to guide their specialty association. The industry specific SAEs might hold their own meetings or meet at large industry-wide expos.
Association Executive Councils (AEC) generally are the state association executive directors under the umbrella of a specific association like National Association of Wholesale Distributors (NAW) and Associated General Contractors (AGC). They might have their own separate meeting as in the case of NAW or a meeting at the umbrella association’s annual meeting as with AGC.
Understanding how and where these association executive groups meet can take you a long way toward gaining speaking opportunities to their respective industries. Ed will detail this idea further in July at the Global Speaker Networking Event.