As a speaker, you’ll always spend more time securing events and bookings than actually being on a stage. In many respects that’s your real job!
However, with the increasing competition in the speaking industry, finding and booking events can be a challenging task. Association events, in particular, offer a great opportunity for speakers to get on stages and showcase their genius at scale.
That’s because when you speak to an association event – you are actually auditioning for everyone in the room. If you knock your presentation out of the park there’s a good chance that someone in the audience will have some interest in engaging with you for additional opportunities.
But of course, you have to get onto that first stage.
Here are some best practices for you to find association events and bookings:
Network and Build Relationships
Networking is a crucial part of finding and securing events and bookings. Build relationships with event planners and association professionals who are responsible for organizing events and booking speakers. Attend industry events, join professional organizations, and connect with others in your industry to expand your network and increase your visibility.
Utilize Online Directories
Online platforms, such as SpeakerMatch and Speakerhub, can be great resources for finding and booking events. These platforms allow you to showcase your portfolio, reach a large audience, and connect with event planners and association professionals who are looking for speakers. And don’t forget about the NTPA!
Have a Strong Online Presence
Having a strong online presence is essential in today’s digital world. Make sure your website and social media profiles are professional, up-to-date, and showcase your skills and expertise. This can help increase your visibility and attract event planners and association professionals who are looking for speakers.
Reach Out Directly
Reaching out directly to association events and event planners is another effective way to secure bookings. Research potential events and organizations that align with your area of expertise and reach out to the event planners or professionals responsible for booking speakers. Provide a brief overview of your skills and experience and explain why you would be a great fit for their event. If you are an ASSC member go to the Requests for Speakers page and apply for a few engagements now!
Deliver a Strong Pitch
Finally, when reaching out to event planners and association professionals, it’s essential to deliver a strong pitch. Your pitch should clearly convey the value you can bring to their event and what sets you apart from other speakers. Be confident, enthusiastic, and professional in your approach, and follow up with a detailed proposal that outlines your skills, experience, and why you would be a great fit for their event.
Obviously join the ASSC!
We are a community of speakers who are helping each other grow our businesses through referrals, RFP postings, weekly Zoom meetings and much more. Poke around the site and book some time for Aidan Crawford to take you on a tour through the members-only area.