Being a successful speaker takes a lot more than being a subject matter expert or even mastering all the elements of stagecraft. 

Sure that’s all very important. 

But while the association world is huge (over 100, 000 associations in the US) – the meeting and events part of this world is much smaller. Your reputation will take you a long way up or drag you a long way down. 

So the question is how does a speaker build a stellar reputation and become in-demand in the association meeting space?

In short, it requires you to master the art of partnering. 

To be the optimal partner, it is crucial to first understand and address the various factors that contribute to the success of an event. 

Understanding the Meeting Planner’s Needs

To be an optimal partner, it’s essential to understand the specific needs and goals of the meeting planner. This includes gaining insights into their target audience, event objectives, and expectations. By aligning your efforts with the planner’s vision, you can effectively contribute to the event’s success.

If the planner’s goal is to create a networking event for young professionals, you can contribute by suggesting engaging icebreaker activities, recommending a suitable event space, and providing contacts within your network to help expand the attendee list.

For the planner it is important to see you as invested in the event’s success as they are. 

Effective Communication and Collaboration

Maintaining open lines of communication and collaboration is another key to building a successful partnership with meeting planners. Regularly share updates on your progress, ask for feedback, and offer assistance when needed.

One of the most simple things to do is text the planner when you arrive at the hotel or let them know if your plane is late or delayed. Don’t give them heartburn wondering if you are going to show up or not. Keep them in the loop. 

Another example might be if you are responsible for organizing a panel discussion. Make sure to keep the meeting planner informed about the confirmed speakers, discussion topics, and any changes or updates. This proactive approach will help ensure a smooth event execution and demonstrate your commitment to the partnership.

Flexibility and Adaptability

Let’s face it, at any event there are a lot of balls in the air. Events can be unpredictable, and being able to adapt to changing circumstances is a valuable trait in a partner. Embrace flexibility and be prepared to adjust your plans or responsibilities as needed.

Don’t be a diva! You need to roll with the punches.

If a speaker cancels at the last minute, be ready to step in and find a suitable replacement, or offer to restructure the event to accommodate the change. Your adaptability will be appreciated by the meeting planner and help maintain the event’s success.

This flexibility and willingness to make life easier for everyone will show a significant return as your reputation as a partner grows across the industry. 

Delivering High-Quality Content

Some speakers have a signature speech and deliver the same performance everywhere they go. But even if you’ve climbed a mountain or won an Olympic medal it’s important to understand your audience’s needs and adapt your content to the conference’s theme. 

When you’re tasked with providing content for an event, ensure that it is relevant, engaging, and valuable to the audience. High-quality content is a critical factor in attracting and retaining attendees.

Let’s say you are presenting a workshop on industry trends, conduct thorough research, incorporate real-world examples from the industry you are presenting too, and engage the audience through interactive activities or discussions. This will create a memorable experience for attendees and reflect positively on both you and the meeting planner.

Becoming the optimal partner to meeting planners is one of the best ways to grow your reputation and your speaking business. It’s an often overlooked  – but critical – skill that every speaker needs to master.

By adopting these strategies you will show planners that you are willing to go above and beyond the details in your speaking agreement and demonstrate your commitment to their event’s success. 

And that  should be your goal at every engagement.

If you’re in the business of selling products or services to associations, you may have come across the term “Association Management Company” (AMC). But what exactly is an AMC, and why should you care? In this article, we’ll explore the world of AMC and explain why they can be an essential part of your association sales strategy.

What is an Association Management Company?

In simple terms, an AMC is a company that manages multiple associations. Rather than each association having its own staff and infrastructure, they outsource these functions to an AMC. This means that a single AMC can manage the day-to-day operations of many associations, often with the same staff members working across multiple organizations.

Why Do Associations Use AMC?

There are several reasons why associations choose to work with an AMC:

  • Cost-Effective: By outsourcing their operations to an AMC, associations can save money on staffing and infrastructure costs.
  • Expertise: AMC staff members often have specialized expertise in association management, allowing them to provide better service to the associations they manage.
  • Flexibility: AMC services can be tailored to the specific needs of each association, providing greater flexibility than hiring full-time staff members.
  • Scalability: As associations grow or change, an AMC can quickly adapt to meet their needs without requiring significant investment in new infrastructure or staffing.

How Do AMCs Work?

AMCs operate under contract with each association they manage. The AMC staff members work as the executive directors and staff of the association, while the association’s board of directors retains ultimate control over its operations. Each association is assigned an “account executive,” who acts as the main point of contact between the association and the AMC.

Why Should You Care About AMCs?

If you’re in the business of selling products or services to associations, AMCs can be a valuable part of your sales strategy. Here are a few reasons why:

  • Access to Multiple Associations: By working with an AMC, you can gain access to multiple associations with a single point of contact. This can be a more efficient way to reach a large audience than trying to contact each association individually.
  • Increased Visibility: If you can get your product or service in front of an AMC, you may be able to reach multiple associations at once. This can increase your visibility in the association market and help you build your brand.
  • Networking Opportunities: AMCs often hold events and conferences for the associations they manage. These events can be a great opportunity to network with association staff members and build relationships that can lead to future sales.
  • Efficiency: By working with an AMC, you can save time and money on marketing and outreach efforts. Rather than trying to contact each association individually, you can focus on building relationships with a single point of contact.

AMCs can be an essential part of your association sales strategy. By working with an AMC, you can gain access to multiple associations, increase your visibility in the market, and build valuable relationships with association staff members. If you’re looking to the association market, it’s worth exploring the world of AMC to see how they can help you get on more stages.

If you are a member of the community Ed Rigsbee has full 20 minute program on Association Management Companies that includes names, examples and strategies to succeed. Watch it here. 

Speaking from the stage is both an art and a science. The most successful speakers are masters of not only platform skills but also business and marketing. Unfortunately, many talented speakers struggle to find gigs, while others with less skill seem to do well. It’s clear that being highly skilled at speaking is not enough to succeed in this business.

Identify Your Target Audience: The first step in effective marketing is to know your target audience. Who are you speaking to? What are their interests and pain points? What motivates them? Answering these questions will help you create more targeted and effective messaging and content. Once you have figured out your niche, you can use resources like the NTPA to find the associations where your content is likely to have the most impact.

Build a Strong Online Presence: Your website and social media profiles are your online home base and should reflect your brand and message. Ensure that your website is well-designed, easy to navigate, and contains all the information potential clients need.

You don’t have to spend a lot of money, but it’s important to take your online presence seriously. Your website should have a professional look and feel, with clear information about your speaking services, areas of expertise, and past engagements.

Another way to burnish your online presence is to create videos. At the ASSC we have a directory of member videos that we are constantly promoting to planners. For the most part these videos are self recorded on Zoom and show off the speakers’ presentation style and content.

Leverage Testimonials and Endorsements: Testimonials and endorsements from previous clients or event organizers are one of the most effective ways to market yourself as a speaker. The event planning community within associations is often small, so getting testimonials and referrals can go a long way. Endorsements from planners are a powerful tool for building your brand and credibility.

Create Valuable Content: Instead of constantly selling, position yourself as an expert by creating valuable content related to your speaking topic. Write blog posts, create videos, or record podcasts to share your knowledge and insights with your audience.

This content can help establish you as a thought leader in your field and attract new clients to your speaking services. When creating content, focus on providing value to your audience by identifying their pain points or challenges and creating content that helps them overcome these challenges.

Then make this content available by giving it out freely to industry magazines to re-publish in exchange for a link back to your site.

Attend Networking Events: Networking is an important part of building your speaking business.

The temptation is to focus exclusively on networking with prospective clients. But it is just as important to get yourself connected to a network of fellow speakers. This is a great way to build your referral network so that if someone can’t take a gig due to a conflict they can send the work your way. And obviously you will do the same for them!

At The ASSC we have 4 opportunities each month for speakers to connect, share and learn from each other.

Building a successful speaking business takes time and effort. By identifying your target audience, building a strong online presence, leveraging testimonials and endorsements, creating valuable content, and attending networking events, you can improve your marketing efforts and reach a wider audience.

As a professional speaker it is really easy to fall into the trap of thinking that your genius and expertise is going to be what gets you onto stages. 

Obviously you need to know what you’re talking about if you are pitching yourself as an expert. But that’s not nearly enough. 

In order to actually get booked your number one job is to be the simplest person to work with. Remember, nobody gets up in the morning, looks in the mirror and says “today I want to deal with someone who is a pain in the butt.”

Meeting planners are responsible for organizing events and finding speakers that fit their specific needs. So you need to make yourself an attractive choice in order to push them towards a “YES.”

By making yourself more appealing to decision-makers, you increase your chances of being selected to share your message and grow your business.

Here are some simple strategies you can use to make yourself more appealing to meeting planners:

Know your audience – Before you reach out to a meeting planner, research their organization, the event, and the audience demographics. Understand their goals and objectives and how your expertise can help achieve them. By showing that you’ve done your homework, you demonstrate your commitment and interest in their event. One of the best ways to do that in the ASSC is to watch our Conversations with Association Executives. In this series of over 40 interviews, Ed Rigsbee goes deep with decision-makers on what they are looking for in their speakers and the best ways to get on their stages!

Create a compelling message – Your message should be clear and focused, highlighting your expertise and the value you bring to the audience. 

But the emphasis shouldn’t be on you. Instead you need to make the case for how you intend to help the audience solve their problems or achieve their goals. If you do that, then pitch is more likely to resonate with the meeting planner.

Provide a strong online presence – I can’t stress this enough, your website, social media profiles, and online content should be professional and showcase your expertise, credibility, and professionalism. 

If you visit our speaker video showcase, you’ll see examples of how our members are creating authentic, informational showcases to demonstrate their style and show off their content. This is different than a sizzle reel.

Use high-quality images, videos, and testimonials to highlight your speaking style and the impact you’ve had on past audiences.

Offer customization – I’ve often joked that a great speaker can customize their expertise to match the theme of any event. Meeting planners appreciate speakers who can customize their content to fit the event’s specific needs. 

The more you emphasize your ability to customize your topic to the event’s theme, goals, and audience – the more impressed the planner will be..

Provide value beyond the stage – Planning an event is not easy. As a speaker, what can you do to make the planner’s life easier? Meeting planners value speakers who can offer additional value beyond their presentation. Offer to participate in Q&A sessions, meet-and-greets, or social media campaigns related to the event.

What about providing a pre-event webinar or series of promotional videos? This doesn’t just help the event planner, it also gets people excited for your actual presentation and can help deliver a full house. 

Build relationships – Planners are like everyone else they work with those they know, like and trust. But too many speakers don’t work on the soft skills necessary to become successful.

Networking with meeting planners, event organizers, and other speakers can help you stay top-of-mind and generate new opportunities. Attend conferences, events, and trade shows, and be open to collaborating and sharing resources. 

Remember, meeting planners are looking for speakers who can deliver value, engage their audience, and make their event a success. By showcasing your expertise, customizing your content, and offering additional value beyond the stage, you can differentiate yourself from the competition and become a sought-after speaker.

As a consultant, establishing credibility is a key component of growing your business and attracting new clients. One effective way to do this is by speaking to associations within your industry or niche.

Speaking engagements provide a platform for you to share your expertise, showcase your knowledge, and connect with other professionals in your field.

Even if your entire business is currently built on referrals, speaking at association events is a sure fire way to get in front of more prospects, establish credibility and find more clients – even when you don’t get paid to speak.

Building Credibility through Speaking Engagements

Speaking at association events is an excellent way for consultants to build credibility within a specific industry or niche. By delivering a well-researched and engaging presentation, you can showcase your knowledge and expertise to a captive audience.

Associations  are always looking for speakers. And as a consultant YOU ARE AN EXPERT. So that’s how you need to promote yourself.

Association events often feature speakers who are considered thought leaders or experts in their field, so being selected to speak isn’t always easy. But if you make getting on stage a priority, you can market yourself accordingly.  By simply adding a “Speaking” page to your existing website you are showing meeting planners that you are prepared to help them out.

And when you get on stage and knock it out of the park, you’ve got a room full of potential clients who are more likely to seek out your services.

Networking Opportunities

In addition to building credibility, speaking engagements are also valuable networking opportunities. Associations attract professionals who are passionate about their work and committed to staying up-to-date with the latest industry trends and developments. By connecting with other professionals in your field, you can expand your referral network, make new contacts, and potentially secure new clients in the industries you want to target. Remember prospects buy from people they know, like and trust. Because you’ve been on the stage, you are known and trusted. Networking is your chance to be liked as well!

Exposure to a Wider Audience

Speaking engagements at association events is the way to showcase your expertise at scale. Instead of working the phone for one pitch at a time, these events can allow you to showcase in front of hundreds – sometimes thousands – of prospects.

When you speak to an association, you are in front of a diverse audience that you may not have been able to connect with otherwise. Sometimes these audiences deliver unexpected connections and opportunities that you may not have even considered –  potentially opening up new markets for your services.

Potential Media Coverage

Finally, speaking engagements can also lead to media coverage. Remember media isn’t just tv, radio and newspapers. It also includes podcasts, industry magazines and more. If your presentation is well-received, you may attract the attention of journalists or other media professionals who are looking for expert commentary on industry-related topics. This exposure can exponitially increase the reach of your business, as it builds your brand, attracts new and interested clients, and establishes you as a thought leader in your field.

If you are a consultant, speaking to associations is an effective way get your services in front of more of the prospects you need to grow your business. Deliver an engaging and content-rich presentations and you will open the door to countless new opportunities

As a speaker, you’ll always spend more time securing events and bookings than actually being on a stage. In many respects that’s your real job!

However, with the increasing competition in the speaking industry, finding and booking events can be a challenging task. Association events, in particular, offer a great opportunity for speakers to get on stages and showcase their genius at scale. 

That’s because when you speak to an association event – you are actually auditioning for everyone in the room. If you knock your presentation out of the park there’s a good chance that someone in the audience will have some interest in engaging with you for additional opportunities. 

But of course, you have to get onto that first stage.

Here are some best practices for you to find association events and bookings:

Network and Build Relationships

Networking is a crucial part of finding and securing events and bookings. Build relationships with event planners and association professionals who are responsible for organizing events and booking speakers. Attend industry events, join professional organizations, and connect with others in your industry to expand your network and increase your visibility.

Utilize Online Directories

Online platforms, such as SpeakerMatch and Speakerhub, can be great resources for finding and booking events. These platforms allow you to showcase your portfolio, reach a large audience, and connect with event planners and association professionals who are looking for speakers. And don’t forget about the NTPA!

Have a Strong Online Presence

Having a strong online presence is essential in today’s digital world. Make sure your website and social media profiles are professional, up-to-date, and showcase your skills and expertise. This can help increase your visibility and attract event planners and association professionals who are looking for speakers.

Reach Out Directly

Reaching out directly to association events and event planners is another effective way to secure bookings. Research potential events and organizations that align with your area of expertise and reach out to the event planners or professionals responsible for booking speakers. Provide a brief overview of your skills and experience and explain why you would be a great fit for their event. If you are an ASSC member go to the Requests for Speakers page and apply for a few engagements now!

Deliver a Strong Pitch

Finally, when reaching out to event planners and association professionals, it’s essential to deliver a strong pitch. Your pitch should clearly convey the value you can bring to their event and what sets you apart from other speakers. Be confident, enthusiastic, and professional in your approach, and follow up with a detailed proposal that outlines your skills, experience, and why you would be a great fit for their event.

Obviously join the ASSC! 

We are a community of speakers who are helping each other grow our businesses through referrals, RFP postings, weekly Zoom meetings and much more. Poke around the site and book some time for Aidan Crawford to take you on a tour through the members-only area. 

As uncertainty around the economy continues to grow, it’s important to take a look at your business vulnerabilities and try to figure out ways to mitigate them.

Just recently rounds of layoffs have hit the high-tech industry hard. And if that’s the canary in this particular coalmine then multiple industries will soon follow.

If your consulting and training business primarily services the for-profit sector of the economy things could dry up very quickly.

After all when it comes to cutting costs, contractors, trainers and events are usually the easiest branches on the tree to trim.

So how do you safegaurd your business and keep your prospect funnel full during turbulent times?

The obvious answer is to get in front of more prospects who can hire your business. But how do you do that when everyone is cutting back?

Even in the toughest economy Associations continue to hold events. And those events need speakers – both paid and free.

Speaking to associations can be a valuable tool for growing your speaking of consulting business – even when the economy is tight.

Here are some ways that speaking to associations – even when you aren’t getting paid to speak – can help grow your business and find you more paying clients:

  1. Showcase to hundreds of prospects at once: When you speak to an association you are essentially showcasing your genius to hundreds of prospects at once. Remember – even when the economy isn’t great, some businesses continue to do well. And this is a way to make sure you are visble to them.
  2. Establish yourself as an expert: By speaking to associations, you have the opportunity to share your knowledge and expertise with a captive audience. This can help establish you as a thought leader in your field, which can lead to more business and higher fees.
  3. Networking: Associations often bring together professionals from a variety of industries. This can provide a great opportunity to network and make new connections that can lead to future business.
  4. Lead generation: Speaking to associations can also help generate leads for your consulting or speaking business. Attendees may be interested in your services and want to learn more – especially after a breakout. You can collect their contact information and follow up with them after the event to build on the relationship and present your pitch.
  5. Brand recognition: Speaking to associations can help increase brand recognition and awareness for your consulting business. This can help you stand out from competitors and attract new clients.
  6. Keep up with industry trends: By speaking to associations, you can stay up-to-date on the latest industry trends and developments. This knowledge can help you better serve your clients and stay ahead of the competition.

Years ago I was talking to a very senior speaker at the National Speakers Association’s annual  Influence conference and she told me that it’s better to be a big fish in a very small pond. 

If you take that advice and dig deep into a specific association niche, through engagements at the local, state and national events you can quickly establish yourself as the go-to-expert in that industry.



As a professional speaker, it is important to seek out a variety of speaking opportunities in order to build a successful career. One type of organization that can provide valuable speaking opportunities is associations. In this article, we will explore the various benefits of speaking to associations and how it can help to advance your career as a professional speaker.

First, it is important to understand what associations are and how they operate. Associations are typically non-profit organizations that are formed to represent the interests of a particular industry or profession. They often have a large membership base made up of professionals who are interested in staying up-to-date on the latest trends and developments in their field. Associations typically offer a range of resources and services to their members, including educational programs, networking events, and opportunities for professional development.

So, what makes speaking to associations such a valuable opportunity for professional speakers? One reason is that associations are often made up of professionals who are highly engaged and motivated to learn about their industry. This means that speakers who present to associations are likely to be speaking to an audience that is interested in their topic and eager to learn more. This can be particularly satisfying for speakers who are passionate about their subject matter and want to make a positive impact on their listeners.

Another reason why speaking to associations can be beneficial for professional speakers is that it can help to build their reputation and credibility. Many associations are well-respected in their industries and are seen as thought leaders. By speaking to these organizations, speakers can showcase their expertise and establish themselves as leaders in their field. This can lead to more speaking opportunities and can help speakers build a successful career in professional speaking.

In addition to the personal satisfaction and professional benefits of speaking to associations, it is also a great way to connect with potential clients. Many associations have large and diverse memberships, which can provide speakers with a wide range of potential leads. Additionally, associations often have committees or groups that are responsible for organizing events and bringing in speakers. By building relationships with these individuals, speakers can increase their chances of being invited to speak at future events.

It is worth noting that speaking to associations can also provide speakers with the opportunity to learn and grow as professionals. Many associations offer educational programs, such as webinars, workshops, and conferences, that provide speakers with the opportunity to learn about new trends and techniques in their field. This can help speakers stay up-to-date on the latest research and best practices, which can make them more effective and engaging when speaking to their audiences. Some associations also offer certification programs that can help speakers demonstrate their expertise and differentiate themselves from their peers.

In conclusion, speaking to associations can be a valuable and rewarding opportunity for professional speakers. By presenting to engaged and motivated audiences, building their reputation and credibility, and networking with potential clients, speakers can enhance their careers and make a positive impact in their industries. Additionally, speaking to associations can provide speakers with access to educational resources and opportunities for professional development, helping them to grow and succeed in their careers.

As a professional speaker, it’s important to stay up-to-date on the latest trends and strategies to keep your presentations fresh, engaging, and effective. Here are five things that professional speakers should focus on in 2023:

  1. Virtual and hybrid events. The COVID-19 pandemic has changed the way events are held, with many organizations opting for virtual or hybrid (in-person and virtual) events. As a professional speaker, it’s important to be comfortable and skilled at delivering presentations online, whether through a video conference platform or pre-recorded format.
  2. Engaging with the audience. In-person events may be making a comeback in 2023, but the way audiences engage with speakers will continue to evolve. Consider incorporating interactive elements into your presentations, such as polls, Q&A sessions, and breakout groups, to keep your audience engaged and involved.
  3. Diversifying your income streams. The events industry has been hit hard by the pandemic, and many professional speakers have had to pivot to other sources of income. In 2023, it will be important for speakers to diversify their income streams and explore new opportunities, such as coaching, consulting, or creating digital products.
  4. Personal branding. With so much competition in the speaking industry, it’s important to stand out and be memorable. Focus on building a strong personal brand that clearly communicates your value proposition and showcases your expertise.
  5. Staying current. In a rapidly changing world, it’s essential for professional speakers to stay current on the latest trends, issues, and technologies. This means continuously learning and staying up-to-date on your subject matter, as well as being open to experimenting with new formats and technologies.

By focusing on these five areas, professional speakers can stay relevant, engaging, and in-demand in 2023 and beyond.

How’s your focus? If you’re like a lot of people you may be finding it much harder to concentrate than you did before the pandemic.

If you’ve been struggling to focus and be productive, there is good reason for it. The pandemic is stressful. And researchers have observed that the part of our brain involved in decision making, known as the prefrontal cortex, shrinks and becomes more disconnected from other brain areas in response to long-term stress.

If you want to dig a bit deeper into this subject, here’s the article in Nature.

It’s not about the Why. It’s about the How

But I’m not here to talk about the WHY. I want to talk about the HOW. Specifically how you can adapt your business to work in a “high stress – low focus” environment.

When everything first went sideways, I was really quick to adapt my own business from helping folks market their live speaking, training and consulting programs to converting those same programs into virtual experiences.

That meant creating courses using software like WP-Courseware.

Even then I knew from a user experience most people had no interest in sitting in front of a screen for 45 minutes as a disembodied voice took a deep dive into a very specific subject.

So I encouraged my clients to break things down into shorter 3-5 minute units within broader modules.

But this still followed the full-course format we’re all familiar with. You watch, you take notes, you make a plan to implement.

But remember what I said a few paragraphs ago? We are in a time of extreme stress and our brains aren’t firing on all cylinders. So our ability to focus is diminished.

I’m not immune. I signed up for a few courses on Udemy over the last few months and found myself easily distracted by Facebook, LinkedIn and Twitter. Sure the course was playing in the background – but I wasn’t really paying much attention.

So how can you reach the millions of people out there who are just like me? The people who are likely to be your customers? The people who really need your help?

Start thinking small

That’s something I put a lot of thought into. And the answer I came up with was literally right down the stairs from my office.

My wife owns her own fitness company here in Mississauga and she was also able to make a quick pivot to online services back at the beginning of the pandemic. That meant she was running her classes in our living room.

But in addition to running her classes, she created a 30 day challenge where participants were given a single task to complete each day for a month.

The idea hit me like a ton of bricks. What if I could do the same thing for my training? What if in addition to my full length online Do It Yourself Marketing Course, I also had a simplified 30 day challenge with simple action steps?

In essence a series of micro-lessons on marketing that anyone could complete?

Fortunately, the software I use on my site to deliver the full length programs also has a drip feature. So the next step was to map out the 30 days and record the short videos. Surely a daily email with a link to a video of 1-2 minutes is something anyone could follow.

Well when I launched my 30 Day Marketing Challenge I sold a bunch right away. Practical action items for less than a buck a day…what’s not to love?

Obviously, micro-lessons are a great alternative for audiences that are struggling with focus. And offering that tool for a price that works in the current economic climate is also sure to attract some eyeballs.

When I helped Ed Rigsbee launch a 30 day challenge based on his Sell Your Speaking to Associations Virtual Intensive it also sold really well. 30 days of action items is a simple formula that any trainer or consultant can develop and deploy quickly.

Before your get started

Here’s what you need to know to get started:

  • Determine what software you want to use. I use WP-Courseware. It has all the features I need and integrates nicely into any WordPress Site
  • Choose your topic and map out your 30 days. This is obviously easier if you already have some sort of training program. But it can also work if you don’t. If you have a sales training business, map out 30 days of tasks for sales people. If you are a leadership consultant – 30 actions around inspiring staff. You get the idea.
  • Record your first 5 days. What happens if nobody buys your program? This is always a possibility. When I put together my program, I recorded only 5 days worth of content. That way if the program was a bust I hadn’t wasted a lot of time on it.

So there you go, If you want to create a quick product based on your expertise that can resonate with your audience at a time when they need to improve their results – and are having more difficulty focusing for longer programs – micro learning experiences may be the way to go.