Entries by Ed Rigsbee
Be the Optimal Partner to Association Meeting Planners: A Guide for Success
Being a successful speaker takes a lot more than being a subject matter expert or even mastering all the elements of stagecraft. Sure that’s all very important. But while the association world is huge (over 100, 000 associations in the US) – the meeting and events part of this world is much smaller. Your reputation […]
5 Strategies to Get on More Association Stages
Inflation and recession are economic realities that businesses often grapple with, and professional speakers are no exception. As these economic challenges loom, it’s essential for speakers to address price objections by demonstrating their value to meeting planners and associations. At the ASSC we focus on the association market. The good news for speakers is that […]
Association Management Companies: What Are They and Why Should You Care?
If you’re in the business of selling products or services to associations, you may have come across the term “Association Management Company” (AMC). But what exactly is an AMC, and why should you care? In this article, we’ll explore the world of AMC and explain why they can be an essential part of your association […]
Simple Strategies for Speakers to Get on More Stages
Speaking from the stage is both an art and a science. The most successful speakers are masters of not only platform skills but also business and marketing. Unfortunately, many talented speakers struggle to find gigs, while others with less skill seem to do well. It’s clear that being highly skilled at speaking is not enough […]
6 Strategies for Speakers to Appeal to Meeting Planners
As a professional speaker it is really easy to fall into the trap of thinking that your genius and expertise is going to be what gets you onto stages. Obviously you need to know what you’re talking about if you are pitching yourself as an expert. But that’s not nearly enough. In order to actually […]
How Speaking to Associations Can Help Consultants Attract More Clients
As a consultant, establishing credibility is a key component of growing your business and attracting new clients. One effective way to do this is by speaking to associations within your industry or niche. Speaking engagements provide a platform for you to share your expertise, showcase your knowledge, and connect with other professionals in your field. […]
Finding Association Events and Bookings: Best Practices for Speakers
As a speaker, you’ll always spend more time securing events and bookings than actually being on a stage. In many respects that’s your real job! However, with the increasing competition in the speaking industry, finding and booking events can be a challenging task. Association events, in particular, offer a great opportunity for speakers to get […]